Naked Juice Class Action Lawsuit Reaches Settlement

According to ABC News, customers who bought Naked Juice over the last six years could receive up to $75 in payments after plaintiffs alleged that the company is not using all natural ingredients.

Despite labeling and marketing Naked Juice drinks as “100 percent juice” and “all natural”, plaintiffs in a lawsuit alleged that the products contain GMOs (Genetically Modified Organisms). The class action lawsuit was filed in U.S. District Court for the Central District of California. Naked Juice is owned by PepsiCo.

According to ABC News, customers who bought Naked Juice products between Sept. 27, 2007 and Aug. 19, 2013 can send in a claim to receive a cash payment of up to $75, while those without proof are eligible for up to $45.

Despite the settlement, a representative for Naked Juice denied GMO claims.

“Our juices and smoothies are made with all-natural fruits and vegetables—with no added sugar and no preservatives,” the company representative said in a statement, according to ABC News. “In some products, we also include an added boost of vitamins. Naked juice and smoothies will continue to be labeled ‘non-GMO,’ and until there is more detailed regulatory guidance around the word ‘natural’ ―we’ve chosen not to use ‘All Natural’ on our packaging.”

When a company sells a product or service that is misrepresented through advertising and marketing efforts, it should be held liable.

If you have questions concerning your legal rights or interests when it comes to class action litigation, please contact Gary S. Graifman, Esq., at Kantrowitz, Goldhamer & Graifman, P.C., at 1-(800) 711-5258, or send us an email or fill out the contact form on our website.

Kantrowitz, Goldhamer & Graifman, P.C. – Class Action Lawyers


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