KGG: Now Investigating Sephora for Misuse of Consumer Data

If you tried to return or exchange a purchase from the cosmetic retail store Sephora, only to be denied the right to do so, you may be eligible to join thousands of other consumers in a class action lawsuit seeking monetary compensation for the invasion of your privacy and misuse of your personal data.

The law firm of Kantrowitz, Goldhamer, and Graifman is currently investigating a Sephora class action lawsuit based on allegations that the company mishandled consumers’ personal data by sharing it with a third-party vendor, The Retail Equation, without their customers’ knowledge or consent. The Retail Equation then used this information to generate a “risk score” for each consumer, which Sephora used as the basis for denying valid return requests. In doing so, Sephora may have breached a number of consumer protection and privacy laws.

If you wish to find out more about this investigation or participate in the class action, please call our office today to speak with a knowledgeable and dedicated Sephora class action lawyer who can outline your rights and help determine if you are in line to receive money damages. All consultations are free of and come with no obligation.

Sephora May Have Denied Returns With The Retail Equation

Sephora allegedly violated the federal Fair Credit Reporting Act, and potentially many New York state statutes as well, by sharing the consumer history of its customers with The Retail Equation. This shared data allegedly included the purchase, exchange, and return history of customers, as well as their government-issued ID information. The Retail Equation crunched this data using a statistical algorithm to create “risk scores” for each consumer. Sephora would then deny the return or exchange requests of customers who had been given a high-risk score.

Plaintiffs in the proposed class action lawsuit may be able to sue Sephora and/or The Retail Equation for:

  • Violation of the Fair Credit Reporting Act
  • Invasion of privacy
  • Defamation
  • Unjust enrichment
  • Unconscionability
  • Potential violation of state laws protecting consumer rights

Contact a Sephora class action lawyer today

If you were denied a product return or exchange from Sephora, it may indicate that your personal data and consumer history were unlawfully shared without your consent or knowledge. Kantrowitz, Goldhamer, and Graifman are currently reviewing cases of potential class action participants free of charge. If your privacy rights and consumer rights were violated, you deserve restitution from Sephora and The Retail Equation. Call us today to speak with a Sephora class action attorney who can advise you of your rights to compensation.